About the Client
Students First Consulting assists scholarship providers, as well as other organizations serving students, in increasing their philanthropic impact and program efficiency. They encourage their clients to focus their services through a more student-focused, trust-based, and informed lens. I am privileged to be able to continue to work with SFC in creating both print and digital collateral.
To date, I have assisted SFC in the formulation of their brand identity, color palette, style guide, logo, letterhead, social media icons, e-mail signatures, business card designs, and a slide deck.
Branding from scratch.
The project: the creation of a comprehensive identity package, to serve as a platform of brand communication, to clients as well as to students, and to the larger community. Starting with a logo-the centerpiece of the whole project-I also designed a letterhead, e-mail signature, and social icons.
A unified design.
Each aspect of the design was researched and vetted with the client, always going back to the original design documents, to ensure that the brand maintained a consistent tone, voice, and look, with the end goal of achieving a unified design. After the typography and color palette were chosen, I tackled the most challenging part: the logo.
A new firm, a new brand.
After the initial brand research, SFC's brand started by putting pen to paper before continuing its journey from initial concept to final design. After the preliminaries were complete, the logo went through several iterations before a final design was chosen. After this, social media icons were an easy addition.