About the Project
Theproject was a pretty sweet project, and not just because of the desserts. After typography, lettering has always fascinated me, and so the opportunity to pair a script logotype with another style of type in a logo was definitely exciting to me.
The brand itself centered around the idea that a local bakery should pride itself on two things, in particular: quality items, and friendly service. To highlight these qualities, I kept the design simple, but also tried to evoke a kind of hand-drawn, almost rustic quality while maintaining a clean design approach throughout.
